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Social Semiotics
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by
Professor Robert Hodge, Gunther Kress (Photographer), Bob Hodge
Social Semiotics is a major new textbook in communication and cultural studies. It offers a comprehensive and original approach to the study of the ways in which meaning is constituted in social life.Hodge and Kress begin from the assumption that signs and messages - the subject matter of semiotics - must always be situated within the context of ...
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