Marketing is the most important thing that you do in business today, even if your job title doesn't have the word marketing in it. That is because marketing, in all its varied forms, is concerned with things like attracting customers, and * Getting them to buy your product * Making sure that they are happy with their purchases * Persuading them to ...
Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer. The Portable MBA in Marketing, Second Edition is ...
Handier than ever in its new paper edition, this pocket-size reference gives executives quick access to 101 powerful problem-solving and decision-making techniques. These well-known methods have been collected from consulting coprations and analysts and are presented step by step. Charts, diagrams and index.
You can get there, where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Wherever you want to go, "Marketing" will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental marketing ...
In his bestselling book "Marketing For Dummies", Alexander Hiam revealed the secrets of effective marketing for every kind of business. In the first edition of "Marketing Kit For Dummies", he presented a wealth of practical and effective tools and tactics for implementing effective campaigns quickly and cheaply. This new edition of "Marketing For ...
"Mastering Business Negotiation" is a handy resource for any leader or manager who needs practical strategies and ideas when conducting business negotiations. Grounded in solid research, the authors - experts in the field of business negotiation - reduce the huge volume of available information into an accessible handbook for busy executives who ...
Capturing the spirit of leadership in the workplace, top business author and executive trainer Hiam shares insights, motivational advice and tips from his motivational programs, plus hundreds of examples from successful leaders and organizations worldwide. 288 p.
A complete, step-by-step guide to mastering the art of negotiating Negotiating is something we all do every day of our lives, not just professionally but in our personal lives as well. Negotiation skills are an important determinant of success. Now, from a leading figure in negotiation and conflict management, here is a practical guide to becoming ...
Your fastest route to a whole new level of marketing prowess! When those big marketing decisions loom and success hangs in the balance, you need reliable, authoritative information immediately-not tomorrow, not next week, NOW! With The Fast Forward MBA in Marketing as your constant companion, you've got it! In this resource you'll find clear, ...
This reference provides information on a variety of marketing techniques. It covers, amongst other areas, market research, pricing, advertising, product development and distribution.
The Fast Forward MBA in Negotiating and Deal Making brings you the information you need when you need it most-now! This practical, easy-to-use guide gives you instant access to the cutting-edge ideas and hard-won wisdom of today's leading experts on negotiation and deal making. In short, lively segments using real-world examples, it delivers the ...
This sourcebook aims to give entrepreneurs cutting edge expertise in the areas of small business management that matter most. It is organized according to the four stages of the small business cycle: the building foundation, managing the growth, financing and reaping the profits, and re-invention.
Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting ...
all managers need to increase their knowledge and expertise. The business environment changes so fast that education has become the key to advancement in business. The Portable MBA provides instant "MBA literacy" to managers, professionals, and business owners. This series provides listeners with lively, in-depth treatment of the topics covered in ...
A helpful way for readers to improve their ability to resolve conflicts of all sorts, both at work and in their lives in general. The book teaches the most essential and powerful components of conflict management and good communications in relationships.
"Most people want to do their jobs well. They don't need commands, threats, or ultimatums. What they can use more productively are direction, support, encouragement, and rewards. This book reveals how to increase commitment, competency, and productivity by stimulating each employee's intrinsic desire to excel. Author Alex Hiam's training methods ...
Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting ...
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