BOOKS by Jerry A Hendrix

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Public Relations Cases more books like this

by Jerry A Hendrix

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The fifth edition continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text helps students to evaluate case studies and understand why select cases had the effect they did. Part One of this text begins with an overview ...

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Public Relations Cases more books like this

by Jerry A Henderix, Jerry A Hendrix

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This work begins with an overview of the public relations process and introduces the interactive ROPE model (research, objectives, programming, evaluation) to organize public relations programs. Part two is organized around audience-centered forms of PR: media relations, employee and member relations, community relations, public affairs and ...

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