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Public Relations: The Profession and the Practice with Free "Interviews with Public Relations Professionals" Student CD-ROM and Powerweb
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by
Dan L Lattimore, Otis W Baskin, Suzette T Heimen
This text provides a clear study of the process of public relations with a strong theoretical basis and balanced tone. It focuses throughout on technology and public relations. The text is accompanied by a CD-ROM with video interviews of leaders in the PR field.
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