The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate and helped turn the small ...
The Book That Changed The Way America Does Business In 1987 Miller Heiman published a book that turned conventional thinking on its head and offered powerful, practical lessons that broke down the boundaries of traditional product-pitch selling. This modern edition of the classic Conceptual Selling shows why Miller Heiman has become the world's ...
For the accounts that you cannot afford to lose, here are the strategies that will keep them coming back. An invaluable book of techniquesto improve your most important business relationships.
The concept of the "win-win" deal revolutionized the art of negotiation and cemented the joint venture as a viable business model. NEW STRATEGIC SELLING, an updated edition of the 1985 classic, reintroduces this concept and other insights into deal-making, using examples from real corporate sales plans that implement these teachings. New sections ...
Designed to provide salespeople with a clearly defined approach to the account planning process, which will benefit their effective management of key customers. The ideas put forward in the text are based on the authors' sales training programme LAMP (Large Account Management Programme). The reader is taught how to implement an action plan for the ...
Using dozens of examples from some of America's best-run companies, the top executives of Miller Heiman, the world's leading sales-consulting firm, reveal their winning strategy for business success: Focus every member of an organization on the vital business of selling.
This edition helps the reader learn how to: identify the four real decision makers in a corporate labyrinth; prevent sabotage by an internal deal-killer; make a senior executive eager to meet; avoid closing a poor deal; and avoid the most common error when dealing with the competition.
Most companies depend on a handful of crucial clients for at least half of their revenues. To improve these critical business relationships, this dynamic book explains Large Account Management Process (LAMP) techniques that will make sure readers keep their most important accounts.
This handbook explores the Miller-Heiman conceptual selling programme, which has changed the structure and nature of selling for such companies as Coca-Cola, Hewlett-Packard and Kimberley-Clark. It is a systematic process that produces significant sales increases.
'Conceptual selling is the only help available to a sales professional to deliver what the customer really wants' - John Knopp, Hewlett-Packard Corporation. 'Conceptual selling is different from all other sales training...it maps a course and shows you where to go. Nobody has ever done this in training salesmen. The questioning process is unique ...
This volume describes new sales strategies devised by Miller Heiman Inc., the American sales training and consulting organization. Their system concentrates on revitalizing sales by focusing the entire organization on growing revenue and serving customers better. With examples from the world's best companies, it illustrates the benefits of this ...
'Efficient, professional...the finest high-level training programme I have ever seen...a mini-MBA in how to sell national accounts' - Henry J Cockerill, former Senior Vice President, USA Fountain Sales, COCA-COLA Company. 'Even more timely and effective today than when we first adopted it in 1986' - Gary Hardy, Global Leader of Sales Education and ...
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