BOOKS by Chip Heath

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1	Made to Stick: Why Some Ideas Survive and Others Die more books like this by Chip Heath, Dan Heath add to wishlist Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting. see all copies from $9.85! new only from $10.11! \| signed copies \| first editions \| SVS
2	Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck by Chip Heath, Dan Heath add to wishlist see all copies from $32.23! new only from $32.23!
3	Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck by Dan; Heath Heath, Chip add to wishlist What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that ... see all copies from $12.89! new only from $12.89!
4	Rumor Mills: The Social Impact of Rumor and Legend more books like this by Gary Alan Fine (Editor), Veronique Campion-Vincent (Editor), Chip Heath (Editor) add to wishlist The goal of this volume is to explore the social and political dynamics of rumour and the related concept of urban or contemporary legend. These forms of communication often appear in tandem with social problems, including riots, racial or political violence, and social and economic upheavals. The volume emphasizes the connection of rumour to a ... see all copies from $27.77! new only from $28.37! \| SVS

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