Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.
What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that ...
The goal of this volume is to explore the social and political dynamics of rumour and the related concept of urban or contemporary legend. These forms of communication often appear in tandem with social problems, including riots, racial or political violence, and social and economic upheavals. The volume emphasizes the connection of rumour to a ...
Description: Near Fine. Size: 8vo-over 7¾"-9¾" tall. Inscribed by Chip Heath in black wraps Quantity Available: 1. Shipped Weight: 2 lbs 0 oz. Inventory No: 032974. read more
We guarantee every item's condition, as described on Alibris. If you are not satisfied that an item is as described, return your purchase for a refund.
The Tipping Point: How Little Things Can Make a Big Difference
