BOOKS by Christopher W L Hart

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1	The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company more books like this by Duane E Knapp, Christopher W L Hart (Foreword by) 'A superb book with real substance and passion that could and should change your organization. A plethora of original concepts and tools illustrated in marvelous case studies provide new insight into brands and their management' - David A. Aaker., E.T. Grether Professor of Marketing Strategy at The University of California at Berkeley and author ... see all copies from $1.99! new only from $14.79!
2	Service Breakthroughs: Changing the Rules of the Game more books like this by James L Heskett, W Earl Sasser, Jr., Christopher W L Hart What do Citicorp, UPS, and Marriott have in common? They are "breakthrough" service providers, firms that changed the rules of the game in their respective industries by consistently exceeding customer needs and expectations, thus forcing their competitors to either adapt or fail. With detailed case studies of Nordstrom, American Airlines, ... see all copies from $1.99! new only from $2.39! \| signed copies \| first editions
3	The Baldrige: What It Is, How It's Won, How to Use It to Improve Quality in Your Company more books like this by Christopher W L Hart The Malcolm Baldrige National Quality Award has captured the imagination of corporate America even while it has ignited considerable controversy. While the quality movement began modestly over 70 years ago, quality has now become a critical issue for thousands of companies. The Baldrige Award has become a valued and sought-after symbol of ... see all copies from $1.99! new only from $3.82! \| signed copies \| first editions
4	Strategic hotel/motel marketing more books like this by Christopher W. L. Hart, David A. Troy see all copies from $1.99! first editions
5	Extraordinary Guarantees: A New Way to Build Quality Throughout Your Company and Ensure Satisfaction for Your Customers more books like this by Christopher W. L. Hart This resource demonstrates how service companies and manufacturers can take advantage of using guarantees. The ins and outs of guarantees are illustrated through case studies and examples--how to balance potential costs and benefits, the advantages of different types of guarantees, and how to legalize, fine-tune, and present guarantees. see all copies from $2.84! new only from $91.28! \| signed copies \| first editions

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