This work reports findings from a major study of the impact of broadcast television on the remote island community of St Helena in the South Atlantic Ocean. Broadcast television was introduced to the island for the first time in March 1995. This represented a major event on the island, whose only televisual experience had been through video. In ...
Exploring how children become socialized into the consumer society, this text considers how they respond to advertising and other sales promotions, what they like and dislike, what they believe and disbelieve, and whether they need to be protected through special legislation and regulation. The text should be of interest to students of psychology, ...
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. There is currently a rapid growth of TV platforms in terrestrial, sattelite, and cable formats and these will soon move into digital transmission. These all offer opportunities for greater commercilization ...
This volume presents an examination of the demographic, behavioural and psychological profiles of older consumers. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, marketers need to know ...
This title examines the representation, impact and issues relating to the control and regulation of sex in the media. It covers work that has been conducted around the world on the depiction of sex in the mainstream mass media, especially the audio-visual media of film, television and video, and the alleged effects that such content may have upon ...
In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various ...
This book is about the identification, measurement and assessment of business potential among possible future or existing employees. It examines research on using biographical information about individuals to determine their potential in a specific organisational environment. Such biodata can be used by managers when recruiting new staff, and when ...
Drawing on interviews with people who have been in the roles of therapists and expectant parents simultaneously, the authors consider therapists' psychological lives prior to birth (or adoption) and examine both therapist and patient reactions to the reality of a coming child.
This study addresses the subject of children and television - how they view it, what they think of specific programmes, and how these likes and dislikes affect learning of the content presented. It examines evaluation, comprehension, and impact in the drama, information and entertainment domains.
Blaming the media for reproducing and extolling unrealistic female bodies has almost become a popular truism. Even medical opinion notes that the media can influence young women to starve themselves and therefore act as a possible causal factor of disordered eating. Yet surprisingly, little work has addressed either the nature of media ...
This book is concerned with the provision of health information remotely via the latest communications technologies. The rapidly aging population has led governments to seek more effective methods of maintaining high standards of public health through the cultivation of healthy living, as well as improved and more efficiently delivered health ...
TV violence has long been identified as a significant causal agent in relation to the prevalence of crime and violence in society. Critics have accused the medium of presenting excessive quantities of violence, to the point where it is virtually impossible for viewers to avoid it. This work presents the findings of what is to date the largest ...
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, satellite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on ...
In an examination of the relationship between pets and people, Barrie Gunter illustrates the many psychological benefits that animal companionship can bestow upon us: providing security for the anxious, companionship for the lonely and status symbols for the image conscious. This book examines the phenomenon of pet ownership and the importance ...
This title examines the representation, impact and issues relating to the control and regulation of sex in the media. It covers work that has been conducted around the world on the depiction of sex in the mainstream mass media, especially the audio-visual media of film, television and video, and the alleged effects that such content may have upon ...
Television is often blamed for the increased breakdown of family life and for encouraging violent and anti-social behaviour amongst adolescents. How much of this criticism is justified? Barrie Gunter, a chartered psychologist, and Jill McAleer, a qualified teacher, are both media research specialists. They examine research evidence on the way ...
In this text the author examines the psychological significance of where we live, reviewing evidence from around the world that has shown that the home represents more than a physical dwelling place.
Concern about violence on television has been publicly debated for the past 50 years. TV violence has repeatedly been identified as a significant causal agent in relation to the prevalence of crime and violence in society. Critics have accused the medium of presenting excessive quantities of violence, to the point where it is virtually impossible ...
Exploring the important issue of impartiality in news reporting, with special reference to news broadcasting on television, this book examines the position of impartiality or bias within the context of news objectivity by exploring accusations of bias by aggrieved parties claiming to have been treated unfairly, misrepresented, or underrepresented.
This study provides insights into children's understanding of, and involvement with, the major strands of television available today. Coming at a time when major changes are happening in broadcasting, this book brings the debate about television's influences on the young to the fore.
Psychographics is an important and often little understood area of market research. Over the last thirty years interest in personality-based approaches to consumer behaviour - understanding how consumers of particular products can be divided into types or classes - has grown considerably. Better research designs, more appropriate measures and more ...
This title examines the growth of news provision on the Internet and its implications for news presentation, journalism practice, news consumers and the business of running news organizations. Much of the focus is placed on the migration of newspapers onto the Internet, but references are also made to the establishment of news websites by other ...
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