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BOOKS by James E. Grunig

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Excellence in Public Relations and Communication Management

Excellence in Public Relations and Communication Management more books like this

by James E Grunig (Editor)

This work is a direct result of the "excellence project" - a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication ...

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Managing Public Relations

Managing Public Relations more books like this

by James E. Grunig

Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well as the techniques of public relations, emphasising decision-making and evaluation.

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Manager's Guide Excellence PR

Manager's Guide Excellence PR more books like this

by David M Dozier, Larissa A Grunig, James E Grunig

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and ...

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Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries

Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries more books like this

by Larissa A Grunig, Larissa A Gruing, James E Gruing

This volume is the final product of the "excellence project" - a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. It contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing ...

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Public Relations Research Annual: Volume 2 more books like this

by James E Grunig (Editor), Larissa A Grunig (Editor)

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Public Relations Research Annual: Volume 1 more books like this

by James E Grunig (Editor), Larissa A Grunig (Editor)

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Decline of the global village : how specialization is changing the mass media more books like this

by James E. Grunig

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Public Relations Research Annual: Volume 3 more books like this

by Larissa A Grunig (Editor), James E Grunig (Editor)

Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary ...

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