BOOKS by Svafa Gronfeldt

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Service Leadership: The Quest for Competitive Advantage more books like this

by Svafa Grvnfeldt, Judith Banks Strother, Svafa Gronfeldt

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Providing a solid focus on strategy throughout the text, this book introduces and operationalizes a new concept - service leadership. The authors provide discussions of methods associated with the identification and tracking of customer needs in a strategic and design process context. The book integrates the use of applications and measurements ...

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Customer Oriented Behavior more books like this

by Svafa Gronfeldt

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It is believed that service delivery through full utilization of human resources will become the major tool for competitive advances in the service industry in the coming years and the importance of customer orientation for the success of service organizations has been emphasized in the academic and applied literatures. The purpose of this thesis ...

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