Dhruv Grewal

Dhruv Grewal (PhD, Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and Professor of Marketing at Babson College. In 2001 he was named co-editor of "Journal of Retailing." His research and teaching interests focus on marketing research, e-business, retailing, global marketing, pricing, and value-based marketing strategies. In 2005 he received the Lifetime Achievement in Behavioral Pricing Award at Fordham University. A "Distinguished Fellow" of the Academy of Marketing...See more