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International Marketing
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by
Philip R Cateora
A revised and updated edition with examples from European and Asian markets. New to this volume are discussions on standardization versus adaptation, emerging markets, green marketing, regional market groups like the EU and non-Western management structures.
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MMPI-2: Assessing Personality and Psychopathology
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John R Graham
MMPI-2: Assessing Personality and Psychopathology, 3/E is an updated version of a book that has been used extensively in graduate courses in psychological assessment and by others who are interested in learning about the MMPI-2, conducting research concerning the MMPI-2, or using the MMPI-1 clinically. The development of the original MMPI is ...
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Pre-Algebra: An Accelerated Course
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Mary P Dolciani
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Mathematics : structure and method : course 2
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Mary P. Dolciani
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Algebra 1
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Mary P Dolciani
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Mosby's color atlas and text of dermatology
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Robin Graham-Brown, John F Bourke
High-quality clinical photos make this a comprehensive yet succinct overview of the dermatology perfect as a "bedside" companion, a visual supplement to textbooks and as a stand-alone course of instruction. Organised into 15 sections, the opening section covers the basic structure and function of the skin. Section 2 describes diagnostic ...
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The MMPI: A Practical Guide
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John R Graham
This book teaches the application of the MMPI (the Minnesota Multiphasic Personality Inventory), the most widely used psychological test in the United States. Individuals take the test by responding to each of 566 statements as being true as applied to them, as false as applied to them, or as not applying to them. The relatively unambiguous ...
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Risk vs. Risk: Tradeoffs in Protecting Health and the Environment
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by
John D Graham (Editor), Jonathan Baert Wiener (Foreword by), Cass R Sunstein (Editor)
Stories appear in the newspaper nearly every day: a drug hailed as a breakthrough treatment turns out to cause harmful side effects; controls implemented to reduce air pollution are shown to generate hazardous solid waste; bans on dangerous chemicals result in the introduction of even more risky substitutes. Could our efforts to protect our health ...
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Primary Science: Knowledge and Understanding: Third Edition
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Graham Peacock, John Sharp, Rob Johnsey
With secure subject knowledge and understanding, trainees develop confidence and authority and are better equipped to become effective and creative teachers. This coursebook has been written specifically to help trainee primary teachers develop their Science subject knowledge. This new, third edition has been completely revised and updated to ...
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Mathematics : structure and method course 1.
by
Mary P. Dolciani, Robert H. Sorgenfrey, John A. Graham
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Current Issues in Cardiology: Management Strategies
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by
Jean R McEwan (Editor), John Camm (Contributions by), Graham Davies (Contributions by)
This up to date text discussed the controversial aspects of treatment in specific cardiological conditions and suggests suitable approaches based on the latest thinking. Highly renowned specialists cover a wide range of cardiovascular problems including acute infarction, anticoagulation, hyperlipidaemia, mild hypertension, Atrial fibrillation, ...
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Psychological Testing
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by
John R Graham, Roy S Lilly
A survey of psychological testing that covers the basic principles of tests and measurements and the most commonly used techniques.
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International Marketing with Powerweb
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by
Philip R. Cateora, John Graham
This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.
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Magnet Marketing: The Ultimate Strategy for Attracting and Holding Customers
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by
John R Graham
Describes a marketing technique which intends to draw customers to a product or service. The authors demonstrate how this innovative approach reduces the negative effects of inefficient marketing techiques, such as price-cutting.
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Dictionary of Computers, the Penguin
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John Graham, Robin Williamson, Anthony Chandor (Editor)
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Pleasure Dome
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by
Graham Greene, John R. Taylor (Editor)
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203 Ways to Be Supremely Successful in the New World of Selling
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by
John R Graham
Based upon years of field testing, this book shows anyone who sells how to cope with the new realities of selling--how to develop first-time customers and keep them coming back, how to break through barriers like voice mail and other gate keepers, how to become the customer's expert problem solver, and 200 other techniques that novices and pros ...
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Forensic Applications of the MMPI-2
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by
Yossef S Ben-Porath (Editor), John R Graham (Editor), Gordon C N Hall (Editor)
Research and practice on a widely used psychological test in forensic psychology - the MMPI-2 - are examined and integrated in this volume. Chapters discuss the psychological and legal bases of forensic psychological assessment in general, and the use of the MMPI-2 in particular, in a variety of specific forensic applications involving criminal ...
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Solaris 2.X: Internals and Architecture
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by
John R. Graham
A book on the internal structure and design philosophy of the SunOS 5.x operating system, known as Solaris 2.x. The text describes the major subsystems of the operating system.
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The Writer's Voice: Conversations with Contemporary Writers
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by
Raina Barrett, John Graham
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World of science. 3
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by
Graham Booth, G. R. McDuell, John Sears
"World of Science" is ideal for teaching mixed-ability classes. Each students' book is differentiated into three main levels with a molecule symbol denoting the demand each task places on the student. The content-based approach ensures that a unit covers all the student needs to know for exam success and has the information needed for homework. ...
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The 1997 Year Book of Cardiology
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by
Robert C Schlant, M.D., John Joseph Collins, Thomas Graham
These nationally recognised editors select the best, most relevant journal articles of the year from a survey of 950+ journals worldwide. The articles are professionally abstracted and then followed by insightful, thought-provoking and clinically relevant commentary by the editors. Unique to the Yearbook, tables and illustrations from the original ...
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Making Christ Known: Historic Mission Documents from the Lausanne Movement, 1974-1989
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by
John R W Stott (Editor), Billy Graham (Foreword by)
During the fifteen-year period between 1974 and 1989 the Lausanne Movement produced a number of key mission documents that have been gathered in this important anthology. Beginning with the "Lausanne Covenant" and ending with the "Manila Manifesto," these vital mission documents have so far been available only as "Lausanne Occasional Papers." Now ...
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Moving to Market: Restructuring Transport in the Former Soviet Union
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John S Strong (Editor), Graham Smith, John R Meyer
Transport in the former Soviet Union is experiencing massive changes in the 1990s: government responsibility has changed from operation to oversight; competition in the industry is increasing; and alternative financing and investment methods are emerging. "Moving to Market" examines rail, road, water and air transport in the former Soviet Union ...
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Clinical magnetic resonance imaging and spectroscopy
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by
Andrew
A text focusing on the principles, theory and clinical applications of magnetic resonance imaging. It also discusses scope and interpretation of magnetic resonance spectroscopy, practical human spectroscopy, and the principles, installation and safe operation of a MR instrument.
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