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The Real Ones: Four Generations of the First Family of Coca-Cola
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by
Elizabeth Chandler Graham, Ralph Roberts
An intimate look into one of the premier families of the South and the soft drink empire they built. A century ago Asa Candler took an obscure patent medicine called "Pemberton's Tonic", changed its name to "Coca-Cola", and in one move created the greatest marketing success in history. Now his great-great-granddaughter gives the inside story. ...
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