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The Must-Have Customer: 7 Steps to Winning the Customer You Haven't Got
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by
Robert Gordman, Armin Brott
For almost forty years, Robert Gordman has been a successful business leader and consultant. In "The Must-Have Customer," Gordman shares the same insights and strategies he has used to help dozens of companies---companies whose sales range from $10 million to $80 billion---achieve sustained, profitable growth. "The Must-Have Customer w"ill show ...
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