BOOKS by Seth Godin

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1	The Dip: A Little Book That Teaches You When to Quit (and When to Stick) more books like this by Seth Godin, Hugh MacLeod (Illustrator) add to wishlist A little book with a big idea, "The Dip" reveals that the system is stacked against the people who don't know when to quit (and when to stick). see all copies from $3.20! new only from $3.35! \| first editions \| SVS
2	Permission Marketing: Turning Strangers Into Friends and Friends Into Customers more books like this by Seth Godin (Read by) add to wishlist By reaching out to only those individuals who have expressed an interest in learning more about a product, permission marketing enables companies to develop lon-term relationships with customers. This text explores permission marketing. see all copies from $4.49! new only from $6.99! \| first editions \| SVS
3	All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World more books like this by Seth Godin add to wishlist The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends. see all copies from $8.41! new only from $8.41! \| first editions
4	Word of Mouth Marketing: How Smart Companies Get People Talking more books like this by Andy Sernovitz, Seth Godin, Guy Kawasaki add to wishlist Who Is Talking About You? Master the art of word of mouth marketing with this fun, practical, hands-on guide. Foreword by Seth Godin and Afterword by Guy Kawaski. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through ... see all copies from $4.93! new only from $14.90! \| first editions \| SVS
5	Small Is the New Big: And 183 Other Riffs, Rants, and Remarkable Business Ideas more books like this by Seth Godin add to wishlist This compilation of the author's blog writings and magazine columns guides readers through his new marketing world with well-turned phrases and more developed pieces. see all copies from $2.50! new only from $2.50! \| first editions \| SVS
6	Purple Cow: Transform Your Business by Being Remarkable more books like this by Seth Godin add to wishlist In "Purple Cow, "Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place. see all copies from $9.63! new only from $9.63! \| first editions \| SVS
7	Meatball Sundae: Is Your Marketing Out of Sync? more books like this by Seth Godin add to wishlist Bestselling business author Godin delivers his most far-reaching and provocative book, explaining what works in marketing these days, what doesnt, and what to do about it. see all copies from $5.24! new only from $5.24! \| first editions \| SVS
8	The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable more books like this by Seth Godin (Editor) add to wishlist In 2003, Godin's "Purple Cow" challenged organizations to stand out in a world of brown cows--i.e. to create a "big moo." For this follow-up book, he worked with 32 of the world's smartest thinkers to gather insights for the concept. The result is a simple book that's fun to read and perfect for groups to share, discuss, and apply. see all copies from $2.94! new only from $8.99! \| first editions
9	Tribes: We Need You to Lead Us more books like this by Seth Godin add to wishlist Tribes are everywhere, in companies large and small, and their members are hungry for connection, meaning, and change--in other words, for leadership. For the first time, explains Godin, everyone has an opportunity to lead, not just bosses. In "Tribes," he explains how. see all copies from $10.65! new only from $10.65! \| SVS
10	Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing for You. more books like this by Seth Godin, Malcolm Gladwell (Foreword by) add to wishlist Godin's bold and provocative manifesto for marketing in the 21st century is now available in paperback--with a new Afterword--as he shows how to turn ideas into epidemics by helping your customers do the marketing for you. see all copies from $5.98! new only from $7.86! \| first editions \| SVS
11 view cover	Free Prize Inside!: How to Make a Purple Cow more books like this by Seth Godin add to wishlist Godins follow-up to the bestselling "Purple Cow" is a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working. see all copies from $1.99! new only from $1.99! \| SVS
12 view cover	The Guerrilla Marketing Handbook more books like this by Jay Conrad Levinson, Charles Rubin, Seth Godin add to wishlist This newest volume in the series will guide the aspiring guerilla marketer beyond inspiration and into the world of specific action. The first section takes the reader through the bewildering process of developing a marketing campaign and then offers detailed descriptions of more than 100 specific marketing tools--from contests to affinity ... see all copies from $1.99! new only from $3.41! \| first editions \| SVS
13 view cover	Meatball Sundae more books like this by Seth Godin (Read by) add to wishlist Whole industries are being transformed by the way ideas spread and how prospects and consumers interact. Bestselling business author Seth Godin explains how to become an organization for a new generation. American Express could have become PayPal, but they watched the opportunity go by. Fedex uses technology to make shipping easier for the ... see all copies from $9.09! new only from $10.14! \| SVS
14 view cover	Free Prize Inside!: The Next Big Marketing Idea more books like this by Seth Godin add to wishlist "Purple Cow" was the #1 bestselling marketing book on Amazon in 2003. Now in "Free Prize Inside," Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services ... see all copies from $1.99! new only from $1.99! \| first editions
15 view cover	Small Is the New Big more books like this by Seth Godin (Read by) add to wishlist Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better. Then small happened. Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing. see all copies from $4.65! new only from $4.98! \| SVS
16 view cover	Guerrilla marketing for the home-based business more books like this by Jay Conrad Levinson, Seth Godin add to wishlist American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup. see all copies from $1.99! new only from $6.39! \| first editions
17 view cover	The New Traditional Garden: A Practical Guide to Creating and Restoring Authentic American Gardens for Homes of All Ages more books like this by Michael Weishan, Seth Godin Productions add to wishlist Michael Weishan proposes a return to historically authentic gardens and to the principles of cohesion, practicality, and productivity. He visits several gardens that meet his criteria and includes a list of suppliers, plus information about 2000 historic plants. see all copies from $8.92! new only from $22.00! \| first editions
18 view cover	The Bootstrapper's Bible: How to Start and Build a Business with a Great Idea and (Almost) No Money more books like this by Seth Godin add to wishlist Seth Godin offers inspiration, ideas, and roadmaps to those starting their own business. To encourage bootstrappers, he shares his own story and covers other bootstrappers (from Dell Computer to Haagen Dazs) who have parlayed a great idea into a sizable fortune, using the smart strategies and cash-stretching tactics revealed in this book. see all copies from $25.20! new only from $192.64!
19 view cover	Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change more books like this by Seth Godin, Professor Charles Darwin (Foreword by) add to wishlist Bestselling author and marketing guru Godin zooms forward with this revolutionary new way to manage companies and thrive during times of change. see all copies from $2.18! new only from $5.00! \| signed copies \| first editions \| SVS
20 view cover	Response: The Complete Guide to Profitable Direct Marketing more books like this by Lois K Geller, Seth Godin add to wishlist Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus ... see all copies from $2.34! new only from $14.31! \| SVS
21 view cover	Survival Is Not Enough: Zooming, Evolution, and the Future of Your Company more books like this by Seth Godin (Read by) add to wishlist IN see all copies from $1.99! new only from $1.99! \| signed copies \| first editions \| SVS
22 view cover	Free Prize Inside! Purple Cow more books like this by Seth Godin (Read by) add to wishlist In "Free Prize Inside," the author of "Permission Marketing" explains how to grow in a post-marketing world. In the bestselling "Purple Cow," Godin shows businesses how to leave behind their boring marketing strategies to stand out from the herd. Abridged. 5 CDs. see all copies from $32.82! new only from $99.00!
23 view cover	Simon & Schuster Super Crossword Puzzle Dictionary and Reference Book more books like this by Seth Godin, Seth Godin Productions, Productions LLC Lark add to wishlist The crossword companion with a contemporary edge: a hip, one-of-a-kind reference that offers up-to-date terms, names in the news, facts about pop culture, and other tidbits that comprise most puzzles today. see all copies from $1.99! new only from $1.99! \| SVS
24 view cover	If You're Clueless about the Stock Market and Want to Know More more books like this by Seth Godin add to wishlist Packed with user-friendly tips, charts, sidebars, pop quizzes, checklists and resources throughout, this guide helps stock market neophytes get their feet wet without drowning. Investment strategies for varying levels of risk tolerance are described, so that readers can start with the one best suited to them. see all copies from $1.99! new only from $6.56! \| SVS
25 view cover	If You're Clueless about Accounting and Finance more books like this by Dr. Paul Lim, Paul, Seth Godin add to wishlist In the inimitable "clueless" style, the authors make sense of accounting and finance for everyone. Managing cash, preparing financial statements, dealing with inventory, and ratio analysis--it's all demystified here. Readers will get plenty of know-how that's lively, engaging, and snooze-free. see all copies from $1.99! new only from $1.99! \| first editions \| SVS

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