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Purple Cow: Transform Your Business by Being Remarkable
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Seth Godin
In "Purple Cow, "Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
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Permission Marketing: Turning Strangers Into Friends and Friends Into Customers
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Seth Godin (Read by)
Seth Godin takes the concept of one-to-one marketing to the next level in this exciting introduction to "permission marketing" -- a dynamic new technique that encourages consumers to seek out information and allows businesses to direct their efforts in the most efficient and effective way.
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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Seth Godin
The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.
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The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
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Seth Godin, Hugh MacLeod (Illustrator)
A little book with a big idea, "The Dip" reveals that the system is stacked against the people who don't know when to quit (and when to stick).
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Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing for You.
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Seth Godin, Malcolm Gladwell (Foreword by)
Godin's bold and provocative manifesto for marketing in the 21st century is now available in paperback--with a new Afterword--as he shows how to turn ideas into epidemics by helping your customers do the marketing for you.
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The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
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Seth Godin (Editor)
In 2003, Godin's "Purple Cow" challenged organizations to stand out in a world of brown cows--i.e. to create a "big moo." For this follow-up book, he worked with 32 of the world's smartest thinkers to gather insights for the concept. The result is a simple book that's fun to read and perfect for groups to share, discuss, and apply.
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Free Prize Inside: The Next Big Marketing Idea
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Seth Godin
"Purple Cow" was the #1 bestselling marketing book on Amazon in 2003. Now in "Free Prize Inside," Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services ...
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The Guerrilla Marketing Handbook
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by
Jay Conrad Levinson, Charles Rubin, Seth Godin
This newest volume in the series will guide the aspiring guerilla marketer beyond inspiration and into the world of specific action. The first section takes the reader through the bewildering process of developing a marketing campaign and then offers detailed descriptions of more than 100 specific marketing tools--from contests to affinity ...
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Meatball Sundae: Is Your Marketing Out of Sync?
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Seth Godin
Bestselling business author Godin delivers his most far-reaching and provocative book, explaining what works in marketing these days, what doesnt, and what to do about it.
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The Big Red Fez: How to Make Any Web Site Better
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Seth Godin
From the author of the "New York Times" bestseller "Permission Marketing" comes a sharp, engaging book about building a better web site. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real ...
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Survival Is Not Enough: Zooming, Evolution, and the Future of Your Company
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Seth Godin (Read by)
The book that does for companies what "Who Moved My Cheese?" does for individual employees, "Survival Is Not Enough" provides a groundbreaking new way to organize companies and help them thrive during times of change. It contains a simple yet revolutionary idea: readers can evolve their companies the same way nature evolves a species.
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If You're Clueless about the Stock Market and Want to Know More
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by
Seth Godin
Packed with user-friendly tips, charts, sidebars, pop quizzes, checklists and resources throughout, this guide helps stock market neophytes get their feet wet without drowning. Investment strategies for varying levels of risk tolerance are described, so that readers can start with the one best suited to them.
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Small Is the New Big: And 183 Other Riffs, Rants, and Remarkable Business Ideas
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Seth Godin
This compilation of the author's blog writings and magazine columns guides readers through his new marketing world with well-turned phrases and more developed pieces.
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If You're Clueless about the Stock Market and Want to Know More: Complete Edition
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by
Seth Godin
In this all-new, revised edition, Godin brings the clueless up to speed on the stock market, combining an overview of the market's history with the nanosecond changes affecting investments today. Includes tips, charts, quizzes, and sidebars.
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Guerrilla marketing for the home-based business
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by
Jay Conrad Levinson, Seth Godin
American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.
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Simon Schuster Super Crossword Puzzle Dictionary and Reference Book
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by
Seth Godin, Seth Godin Productions
The crossword companion with a contemporary edge: a hip, one-of-a-kind reference that offers up-to-date terms, names in the news, facts about pop culture, and other tidbits that comprise most puzzles today.
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Unleashing the Ideavirus
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by
Seth Godin
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, bestselling author Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the "ideavirus", and ...
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Get What You Deserve H
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by
Jay Conrad Levinson, Seth Godin, Various
A book for people with talent, skill, and a desire to succeed, this simple, personal marketing plan is based on the techniques of Jay Levinson's highly successful "Guerrilla Marketing" handbooks. Highlighted with specific examples, anecdotes, checklists, and provocative self-tests, this self-help guide provides all the tools needed to assume a ...
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Wisdom, Inc.: 30 Business Virtues That Turn Ordinary People Into Extraordinary Leaders
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Seth Godin
Godin's simple, highly readable handbook of business virtues will help everyone from assistant managers to CEOs cultivate habits that lead to a lifetime of good business. Godin interviewed 1,500 top executives from a wide range of industries to isolate the 30 virtues consistently named by respondents.
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Free Prize Inside: How to Make a Purple Cow
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Seth Godin
Godins follow-up to the bestselling "Purple Cow" is a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working.
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Response: The Complete Guide to Profitable Direct Marketing
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by
Lois K Geller, Seth Godin
An author with 25 years of experience working on direct marketing campaigns for such companies as Ford, 3M, and IBM explains how to write effective copy, design a winning package, choose a target audience and other important steps in the marketing process. 35 illustrations.
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If You're Clueless about Starting Your Own Business and Want to Know More
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by
Seth Godin
Tired of the corporate rat race? This addition to the popular "Clueless" series is aimed at people who want to know what it takes to get a small business up and running. In his helpful, humorous, and easy-to-read manner, master entrepreneur Seth Godin provides readers with everything they need to know to jump-start a new enterprise.
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If You're Clueless about Accounting and Finance
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by
Dr. Paul Lim, Paul, Seth Godin
In the inimitable "clueless" style, the authors make sense of accounting and finance for everyone. Managing cash, preparing financial statements, dealing with inventory, and ratio analysis--it's all demystified here. Readers will get plenty of know-how that's lively, engaging, and snooze-free.
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Unleashing the Idea Virus
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by
Seth Godin
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus. In "Unleashing the Ideavirus," ...
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Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change
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by
Seth Godin, Professor Charles Darwin (Foreword by)
Best-selling author Godin imports the precepts of evolution and applies them in the business world, showing companies how they can thrive even when in the midst of developing. SURVIVAL IS NOT ENOUGH demonstrates Godin's art of "zooming," the steps and practices companies can adopt to allow them to evolve without losing market share or customer ...
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