Copywriters need the ability to get their message across in a host of different mediums. Fully revised for today's practical copywriting requirements, "Teach Yourself Copywriting "reveals some of advertising's greatest creative secrets. From planning to implementation, it guides readers step-by-step through copywriting skills for a range of ...
Powerful marketing campaigns are based on original thinking and creative planning. TEACH YOURSELF MARKETING concentrates on the engine which drives successful marketing - imagination. Revealing many profitable tips and secrets to help you target, brand and sell your enterprise whilst generating provocative publicity, this book will keep you three ...
This text is the official commemorative work specially produced to celebrate the 125th anniversary of the British Red Cross. All royalties are donated to the charity. For this book, Gabay embarked on a quest to ask "What is the meaning of life?" He asked hundreds of people from around the world and received answers from such diverse figures as the ...
Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. "Gabay's Copywriting Compendium ...
It took four years for the Web to recruit 50 million surfers. In just seven days this book shows you how to turn your business into a Web-wide winner. Full of 'inside secrets' that explain how the Internet can become your greatest marketing asset, this book covers every business aspect, from getting on the Web to reaching employees, suppliers and ...
Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always on hand, and therefore, on some occasions, additional help is required to find the right phrase, description or slogan. "Gabay's Copywriting ...
A guide which explains how advertising material is written. It is aimed at students taking courses in marketing, business or media studies, people considering a career in advertising, freelance writers needing the basics of copywriting to promote their products and those involved in community work.
If you haven't quite got what you think you should have, or you haven't quite become who you really wanted to be, there's never been a better time to completely reinvent the way you are and the way you live your life. Based on real business, career and life issues, this book looks at every angle of reinvention and provides practical tools to ...
A guide to how the Internet can become a great marketing asset. It covers every business aspect, from getting on the Web to buying and selling, then reaching employers, suppliers and customers world wide. Endorsed by one of the world's Internet-centric companies - Sun Microsystems - the topics covered in this book include: the growth of Web ...
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