Frank Luntz writes enthusiastically of he work he did with Gingrich to create the Contract for America. What he avoids is the damage his word play caused in the minds of people against whom this ... Read More
Words That Work: It's Not What You Say, It's What People Hear
The communication master strikes again. Those who don't read this are likely to end up in his next book as examples of pr disasters. Should be required reading in law school so corporate lawyers dont ... Read More
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