Sun Tzu was the commander in chief of China's Kingdom of Wu and gave the world, what is perhaps considered a timeless classic work on strategy: "The Art of War". This work aims to explore the mind of Sun Tzu and reveal the thinking behind the strategic principles that he propounded. To achieve this effect the author has cast himself back 2500 ...
This work relates metaphorically relevant segments of a 2,500-year-old classic Sun Tzu's "Art of War" to insights gained through statistical analyses of a corporate database built through capturing CEO's perceptions of strategy processes within major publicly-listed ASEAN corporations (Singapore, Malaysia, Thailand, Philippines and Indonesia). ...
This text is an approach to strategic management, relating relevant segments of the 2500 year-old "Art of War" by Sun Tzu to insights gained through analyses of strategy processes within major ASEAN corporations (Singapore, Malaysia, Thailand, Philippines and Indonesia). Through analogy, the book seeks to record how Sun Tzu's prescriptions on ...
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