Read for the first time 33 years ago. Re-read about every 10 years. Moved a year ago and sold it. Talking to one of my young, avid-reading neices and regretted my selling. She's now read the book ... Read More
Extremely thorough and accessible discussion of all phases of reinforcement in behavioral psychology. Very clear explanation of the differences between punishment and negative reinforcement. (no, ... Read More
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