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Marketing
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by
William M Pride, O C Ferrell
Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its ...
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Business Ethics: Ethical Decision Making and Cases
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O C Ferrell
This accessible, applied text covers the complex environment in which managers confront ethical decision making. Using a managerial framework, the authors address the overall concepts, processes, and best practices associated with successful business ethics programs--helping students see how ethics can be integrated into key strategic business ...
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Foundations of Marketing
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William M Pride, O C Ferrell
Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in ethics, e-marketing, ...
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Business: A Changing World
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O. C. Ferrell
"Business: A Changing World" is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Ferrell/Hirt/Ferrell is written from the ground up to be brief, lean, and flexible ...
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Marketing Strategy
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O C Ferrell
This text is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which business functions today. The importance of customer orientation, integrated throughout the text, is designed to help students develop a customer-oriented market strategy applicable to managers in any ...
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Business Ethics 2009 Update: Ethical Decision Making and Cases
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O C Ferrell, John Fraedrich
Examine concepts at the heart of business ethics today with the latest, practical, applied coverage in BUSINESS ETHICS 2009 UPDATE. In the midst of the most recent business developments and financial crises, this book provides unmatched insights into the complex environment in which contemporary managers make ethical decisions. The book's solid ...
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Business and Society: A Strategic Approach to Social Responsibility
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Debbie M Thorne, O C Ferrell
In Business and Society, 3/e, authors Thorne, Ferrell, and Ferrell introduce students to corporate responsibility by examining the connection between shareholders and stakeholders. The text's strong pedagogical framework reinforces core concepts and teaches students that social responsibility is not only about philanthropy, but also a strategic ...
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Business
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by
O C Ferrell, Geoffrey A Hirt, Linda Ferrell
BUSINESS is the newest introductory business textbook on the market, and was created with students' and professors' needs in mind. Students receive a cost-effective, easy to read text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the ...
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Marketing: Concepts and Strategies
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William M Pride
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Business and Society: A Strategic Approach to Social Responsibility
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O C Ferrell, Linda Ferrell, Debbie Thorne McAlister
A brief alternative to its competitors, Business and Society combines 12 chapters with 12 cases to offer a strategic approach to social responsibility. Streamlined coverage of key topics allows undergraduate students and MBA majors to focus on only what they need to prepare for in the real business world. Concise chapter content allows instructors ...
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Marketing Express
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William M Pride, O C Ferrell
Marketing Express is a new condensed version of Pride/Ferrell Foundations of Marketing, 3/e. Marketing Express does not include the extra end-of-chapter exercises or introductory materials of Foundations, offering greater flexibility for those who prefer a briefer text with limited pedagogy. Marketing Express includes solid, traditional coverage ...
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M: Business (Magazine)
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O C Ferrell
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Business Ethics, Third Edition
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O C Ferrell
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Marketing, Library Edition
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by
William M Pride, O C Ferrell
Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its ...
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Business: A Changing World with Student CD-ROM and Powerweb
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O. C. Ferrell, Geoffrey A. Hirt
"Business: A Changing World" is the fastest growing introduction to business text available today. Its success is due in large measure to the real-world, skill-building, decision-focused framework in a compact and timely format, as well as the authors' commitment to providing the content and teaching materials that instructors and students desire. ...
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Managing Risks for Corporate Integrity: How to Survive an Ethical Misconduct Disaster
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O C Ferrell, Robert Chandler, Lynn Brewer
Ethical misconduct can shipwreck your company. Avoid scandal with MANAGING RISKS FOR CORPORATE INTEGRITY: HOW TO SURVIVE AN ETHICAL MISCONDUCT DISASTER. Inside, you'll discover powerful insight into dealing with, and preventing, ethical disasters. You'll not only learn how to identify, illustrate, and define ethical misconduct; you'll get the ...
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Business Ethics Fifth Edition
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by
O C Ferrell
As the core of undergraduate and graduate courses or as a supplement to other books, "Business Ethics remains the established resource for accessible and up-to-date coverage of applied ethics. The Fifth Edition integrates details of actual business decisions and real-world cases, with pedagogical aids to promote critical-thinking skills.
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Business Ethics, Fourth Edition
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O C Ferrell
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Marketing
more books like this
by
O C Ferrell, William Pride
Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its ...
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Business Business: A Changing World a Changing World
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O C Ferrell
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MP Business, Student CD, Olc with Premium Content
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by
O C Ferrell, Geoffrey A Hirt, Linda Ferrell
"Business: A Changing World" by Ferrell/Hirt/Ferrell is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike competing books, which are trimmed and spliced from much longer works into an approximation of an essentials edition, "Ferrell/Hirt/Ferrell" is written from the ground up to be brief, lean, and ...
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Study Guide
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by
O C Ferrell, Geoffrey A Hirt
Each chapter includes an outline, a recap, matching questions, true/false questions, multiple-choice questions, a skill-building quiz, and a real-world involvement case. Answers to the questions and real-world involvement are included.
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Ethical Business
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O C Ferrell, Linda Ferrell
"Ethical Business" gives you the know-how to get results without getting ruthless. This book will teach you how to improve your bottom line and employee morale while listening to your conscience.
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Ferrell Business Ethics with Webcard 6th Edition
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O C Ferrell, John Fraedrich
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In Pursuit of Ethics: Tough Choices in the World of Work
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O. C. Ferrell, Gareth Gardiner, Thea Chesley (Illustrator)
In a readable and down-to-earth way, the authors discuss the powerful pressures that working Americans face daily when confronted with ethical choices.
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