Thoroughly updated, the third edition of The Research Methods Knowledge Base provides coverage of quantitative methods and enhanced coverage of qualitative methods. It can be used in a variety of disciplines and is ideal for an introductory comprehensive undergraduate or graduate level course. Through its conversational, informal style it makes ...
"Preface to Marketing Management, 10/e", by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations ...
"Marketing Management: Knowledge and Skills, 7/e", by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text ...
Thoroughly updated, the third edition of The Research Methods Knowledge Base provides coverage of quantitative methods and enhanced coverage of qualitative methods. It can be used in a variety of disciplines and is ideal for an introductory comprehensive undergraduate or graduate level course. Through its conversational, informal style it makes ...
Integrating e-commerce topics throughout as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management.
Designed as a supplement to any introductory physics text, MathCAD(R)for Introductory Physics shows students how to model physics problems on the computer using the powerful Mathcad(R) software program. The power of the computer allows introductory physics students to solve complicated real-world problems that previously required upper level ...
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