Highlighting sales-leads management as the critical link between marketing and sales, this book presents the authors'' systematic approach to setting up a custom sales-leads management programme.'
This book is designed for business professionals that are either thinking about taking their business global or want to improve their global strategy. Beginning first with an overview of the global business environment, The New Trade Globalist covers all aspects of entering global markets from strategic planning to tactical implementation.
Prepare a blueprint for the future growth of your marketing department -- and your business -- with How to Evaluate and Improve Your Marketing Department. From market orientation and information to employee performance appraisals, you'll find everything you need to improve your marketing organization and make the most out of your sales efforts. ...
This text is a collection of some of the best articles from Business Marketing magazine, the only publication written exclusively for business-to-business marketing professionals and the most authoritative source of real-world business marketing activities. This book should be of interest to students taking a course in business marketing.
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