This text surveys the field of modern electronic media and beyond. Beyond, more than a word in the title, refers to the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The authors of "Broadcasting, Cable, the Internet and Beyond" have three main goals for every edition: to convey the ...
MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward ...
Well-known for its balanced approach to media industries and professions, "Dynamics of Mass Communication" offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age and brings students up-to-date on the latest developments in mass communication, including ...
Well-known for its balanced approach to media industries and professions, "Dynamics of Mass Communication" offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student DVD that adds video and interactivity to the student's textbook experience ...
An introduction to the field of mass communication, covering all the major media, from books, magazines and newspapers, to radio, film, TV, cable and the new technologies. Illustrated with examples and anecdotes, the book explores international communication and career opportunities in the media.
Well-known for its balanced approach to media industries and professions, "Dynamics of Mass Communication" offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. This new edition embraces the digital age, with a free Student CD-ROM that adds video and interactivity, to the student's textbook ...
"The Dynamics of Mass Communication: Media in the Digital Age" focuses on aspects of the media - history, organization, ownership, economics, feedback, and career - with increased focus on ethics and the critical cultural perspective. New to this edition is a section on the impact of the digital age in each media chapter. Dominick's cogent and ...
Designed for television production courses or a multiple-course production sequence, this successful book has been a recognized leader in the market for two decades. New co-author, John Rosenbaum, who brings twenty years of teaching experience to the book, not only complements Wurtzel's professional expertise, but reorganized the book and adding ...
This text covers the history, structure, economics, effects, programming, technology, and legal environment of the electronic media, showing how it evolved and how it will be affected by future technological developments. Using analogy to explain difficult technical concepts, this text illustrates the fast, complex, intertwined nature of today's ...
This exploration of the broadcasting and cable industries covers topics such as history, regulation, economics and career opportunities. A chapter new to this edition, "The O.J. Simpson Arrest and Trial - O.J. and TV", poses questions on what is ethical and where modern news priorities lie.
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