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Power and Influence: The Rules Have Changed
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Robert L Dilenschneider
A master power broker and communications maestro explains how technology has transformed everything about building, keeping, and adding to success. As CEO of Hill & Knowlton Inc., and the Dilenschneider group, Robert Dilenschneider has advised presidents, CEOs, as well as the world's most powerful corporate and religious leaders. As the author of ...
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The Corporate Communications Bible
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Robert L Dilenschneider
The "Michael Jordan of public relations" (Larry King) shares his battle-tested secrets on how all of us can form a positive image--whether one owns a mom and pop store or is a corporate CEO. This practical guide offers sound advice on every aspect of corporate communications.
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Power and Influence: Mastering the Art of Persuasion
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Robert Dilenschneider
A look at the art of influencing others in management. The author cites real-life case studies such as the Three-Mile Island nuclear disaster and the Silkwood affair.
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50 Plus!: Critical Career Decisions for the Rest of Your Life
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Robert L Dilenschneider
There are now unprecedented numbers of people past the age of 50. Here are proven guidelines and formulas to help the over-50-year-old meet today's work challenges, written by an expert, who candidly describes his own struggles to upgrade.
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The Critical 14 Years of Your Professional Life
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Robert L Dilenschneider, Mary Jane Genova
In today's ultracompetitive workplace, as Robert L. Dilenschneider explains in this invaluable book, success will depend on one thing only: learning the ropes of the working world -- and figuring out how to be happy within it -- during the first fourteen years of one's professional life. Why fourteen years? If a person does not fit in once he or ...
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A Time for Heroes: Business Leaders, Politicians, and Other Notables Explore the Nature of Heroism
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Robert L Dilenschneider
Crisis can bring out the best in people. In times of trouble and uncertainty, when lesser mortals may feel hobbled by anxiety, a few extraordinary people always rise to the occasion. Whether they are public personalities or private citizens, these heroic individuals light the way for the rest of us. Robert L. Dilenschneider is concerned that we ...
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The Critical 2nd Phase of Your Professional Life: Keys to Success from Age 40 and Beyond
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Robert L Dilenschneider
Exploring ways to avoid common career pitfalls, the author's breakthrough approach offers proven work world strategies for the 35+ crowd.
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The Dartnell Public Relations Handbook: With a Special Section of the Health Care Field
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by
Robert L. Dilenschneider, Dan J. Forrestal, Robert L. Forrestal
One of the most important trends in recent years has been the integration of public relations into the marketing mix. No longer do corporations view it as a separate, narrow, objective tactic -- a tactic that is isolated from other marketing activities. Today, most marketers understand that public relations must be linked with other marketing ...
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Dartnell's Public Relation Manager's Handbook
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Robert L. Dilenschneider (Editor)
One of the most important trends in recent years has been the integration of public relations into the marketing mix. No longer do corporations view it as a separate, narrow, objective tactic -- a tactic that is isolated from other marketing activities. Today, most marketers understand that public relations must be linked with other marketing ...
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The Critical 2nd Phase of Your Professional Life: Keys to Success for Age 40 and Beyond
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Robert L Dilenschneider
This optimistic and life-changing guide empowers middle-aged workers to prevail in today's youth-obsessed job market, from the author of "50 Plus!"
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Moses, CEO: Lessons in Leadership
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Robert L Dilenschneider
Defining himself as an "experimental philosopher" and a "cautious scientist" the world renowned anthropologist and adventurer Thor Heyerdahl reviews his amazing life's work in this captivating memoir. In the Footsteps of Adam captures the excitement that surrounded Heyerdahl's bold experiments and the conclusions they pointed to. Choosing on ...
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On Power
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Robert L Dilenschneider (Editor)
This study approaches the subject of power with the theoretical sophistication of Clausewitz's "On War". It is a product of the practical wisdom the author has accumulated throughout his career in public relations. He outlines the nature and form of power, beginning with the simple notion that power is the ability to get things done. The book goes ...
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Dartnell's Public Relations Handbook
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Robert L. Dilenschneider (Editor)
From the history of public relations to the latest strategies in the field, this comprehensive reference covers every aspect of P.R. This fourth edition edition of The Public Relations Handbook continues the tradition of providing comprehensive, practical information and advice to anyone involved in the art of influence".
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