"New Products Management, 8/e", by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process, including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts ...
Written with a managerial focus, "New Product Management" by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this ...
This updated text provides a management approach to new products management, from the perspective of marketing. It uses business world applications to reinforce the theories introduced, covers product design and team management issues and explains the benefits of cross-functional teams.
The 1980s information explosion on new-product development demands a broad-scope, up-to-date review of literature. Calantone and di Benedetto take on the task in this comprehensive annotated bibliography, citing more than 450 articles and books on product innovation and new product development. They have produced a thoroughly integrative review of ...
Designed for use in an MBA or senior-level product-management course, this Lotus template disk teaches the decision-support skills necessary to carry out new product development, as well as those methods of analysis used in product planning, development, launch and control. The software allows for graphics manipulation and other computer output ...
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