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In addition to creating happi books, DENA is the hands-on head of Dena Designs. In 2003, Dena hosted her own TV show, "Embellish This!," which ran for 26 episodes on the DIY (Do-It-Yourself) Network. Dena's "happi" characters appear on children's bedding, dinnerware, baby room decor, and as a line of plush toys by Gund.