This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for ...
Insights from the business titans of the industrial age.. At the turn of the last century, the men who dared to think big changed the business landscape forever--and grew fabulously wealthy in the process. Today, as the forces of technological and social change are giving rise to a new breed of business pioneer, the insights of the first ...
One of the first books to address the role large corporations will play in the coming century Over the last twenty five years, an enormous change has occurred in the landscape of business the rise and decline of the industrial corporation. "Changing Fortunes" examines this evolution and looks ahead to what it means for owners, managers, employees, ...
Over the course of a little less than twenty years, inventor Frank J. Sprague (1857-1934) achieved an astonishing series of technological breakthroughs--from pioneering work in self-governing motors to developing the first full-scale operational electric railway system--all while commercializing his inventions and promoting them (and himself as ...
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