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Introduction to Commercial Recreation and Tourism: An Entrepreneurial Approach
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John C. Crossley, Russell E. Brayley, Lynn M. Jamieson
This is a stepping stone to understanding the scope, characteristics, entrepreneurial strategies and management aspects of commercial recreation and tourism. Topics include the history of commercial recreation, definitions, economic applications, business start-up strategies, financing, marketing, operations management, and global trends. This ...
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Introduction to Commercial and Entrepreneurial Recreation
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by
John C. Crossley, Lynn M. Jamieson
This is the new edition of Introduction to Commercial and Entrepreneurial Recreation. The authors have updated a lot of the content, particularly the content related to specific industry trends. On the other hand, conceptual content that remains relevant, was changed little. In addition, there was much new information that was added. The purpose ...
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