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Craig Sams

Craig Sams is a senior figure in the UK organic community. Born in the US, he has lived in the Portobello Road area of London for many years and is the creator of the Whole Earth organic grocery brand. Craig became involved with organic food in India in 1965 after being cured of hepatitis through adopting an organic and macrobiotic diet. He is the chair of the Soil Association, the policymaking heart of the organic movement in the United Kingdom, as well as the main certification body in the UK.