Alan Cooper

For over 30 years Alan Cooper has been a pioneer of the modern computing era. His groundbreaking work in software design and construction has influenced a generation of programmers and business people--and helped a generation of users. He is best known as the "Father of Visual Basic," inventor of personas, and founder of Cooper, the leading design consultancy. As Director of Design R&D at Cooper, Robert Reimann led dozens of design projects and helped develop many of the methods described in...See more