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Professor Robert B. Cialdini

Robert?Cialdini is the leading pioneer in the field of social influence.? His research?has been foundational in the whole enterprise of applying?reserach?into what sales and marketing?techniques are more and less persuasive to actual business.?His million copy plus best-selling Influence is the textbook that put the on the map as?a vital, emerging new interdisciplinary field of study.? He conducted the seminal research experiments in the field, and continues to lead one of the most respected...See more

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Influence: The Psychology of Persuasion

Great book with much insight

by TWL558711, Aug 23, 2009

This was recommended to me by a senior program manager. It presents a lot of interesting research and detail on how people are persuaded to do things. The author gets a little preachy in some ... read more

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