Chip Heath es profesor de comportamiento organizacional en el Graduate School of Business de la Universidad de Stanford, columnista y conferenciante. Es ingeniero industrial por la Texas A&M University y doctor en Psicolog a por Stanford.
Chip Heath es profesor de comportamiento organizacional en el Graduate School of Business de la Universidad de Stanford, columnista y conferenciante. Es ingeniero industrial por la Texas A&M University y doctor en Psicolog a por Stanford. See less
The following is a personality profile of Chip Heath based on his work.
Chip Heath is inner-directed, skeptical and can be perceived as insensitive.
He is calm-seeking, he prefers activities that are quiet, calm, and safe. He is philosophical as well: he is open to and intrigued by new ideas and loves to explore them. But, Chip Heath is also unconcerned with art: he is less concerned with artistic or creative activities than most people who participated in our surveys.
More than most people, his choices are driven by a desire for modernity.
He is also relatively unconcerned with taking pleasure in life: he prefers activities with a purpose greater than just personal enjoyment. Considers achieving success to guide a large part of what he does: he seeks out opportunities to improve himself and demonstrate that he is a capable person.
An interesting survey of what it takes to make an idea "sticky" - as in 'not easily forgotten'. A must-read for anyone who needs to persuade others - especially school teachers. The brothers Heath ... Read More
Made to Stick: Why Some Ideas Survive and Others Die
The Heath brothers give readers a paradigm (SUCCESS) of qualities that make the messages, ideas, communications, campaigns you create useful and lasting. I find their concepts easy to remember and ... Read More
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