BOOKS by Miriam Catterall

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Marketing and Feminism: Current Issues and Research more books like this

by Miriam Catterall (Editor), Lorna Stevens (Editor), Pauline Maclaran (Editor)

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This volume offers the best of current scholarship on feminist perspectives in marketing. Through many stimulating and sometimes controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include: The dark side of ...

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