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Internet Marketing for Dummies.
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by
Frank Catalano, Bud E. Smith
This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The ...
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Marketing Online for Dummies
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by
Bud E Smith, Frank Catalano
This guide shows readers the basics of how to make themselves, or their business, known on the Internet. It helps readers evaluate what types of online marketing best matches their goals, then demonstrates how to implement a successful online campaign. The book covers the basics of having an effective Web page with the emphasis on the marketing ...
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The Art of the Monologue: Monologues They Haven't Heard Yet
by
Frank Catalano
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Digital Marketing for Dummies
by
Ben; Brooks Carter, Gregory; Catalano, Frank; Smith, Bud
This title includes a directory of digital marketing resources. Move your marketing online and get results. Thirty million online UK customers are just a click away, and "Digital Marketing For Dummies" shows you how to reach them. The author team of Internet and marketing experts introduce you to the latest high impact tools and techniques so you ...
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