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Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All Into Patients
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by
Ray Moynihan, Alan Cassels
Thirty years ago, Henry Gadsden, the head of Merck, one of the world's largest drug companies, told Fortune magazine that he wanted Merck to be more like chewing gum maker Wrigley's. It had long been his dream to make drugs for healthy people so that Merck could "sell to everyone." Gadsden's dream now drives the marketing machinery of the most ...
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