Gives students an understanding of how the mass media operates in our society and the profound ramifications of media messages in the areas of politics, news and advertising. Sixth edition includes thoroughly updated coverage, including the internet's role in media, politics and advertising.
THE RHETORICAL ACT: THINKING, SPEAKING AND WRITING CRITICALLY, Fourth Edition, teaches you how to craft and critique rhetorical messages that influence, inviting and enabling you to become an articulate rhetor and critic of the symbolic universe. The text combines thorough coverage of rhetorical criticism, media literacy, and strategic public ...
This book offers critical analysis of the speeches and writings that set forth the platform and arguments of the early woman's rights movement and guided its development from the 1840s through the early decades of the 20th century.
"The right to cast a ballot from a feminine hand occupied the attention and efforts of hundreds of women for more than a century in the US. In these two volumes, Campbell provides a basic understanding of two processes: the development of the rhetoric used by the women who argued for equal rights, and the constraints and sanctions applied to those ...
Focusing on the persuasive strategies of journalists, advertisers, and politicians, this text examines the power of the mass media to influence the perceptions and actions of the public. It also reveals how the public exerts its own influence on the mass media in turn. After an introductory chapter on the nature and use of the mass media, the ...
Arguing that the presidency is not defined by the Constitution - which doesn't use the term - but by what presidents say and how they say it, "Deeds Done in Words" has been the definitive book on presidential rhetoric for more than a decade. "Presidents Creating the Presidency" expands and recasts this classic work for the YouTube era, revealing ...
This book covers criticism of the persuasion that surrounds us in daily life; speeches at political conventions, editorials in newspapers, essays in magazines of opinion, debates in Congress, state legislatures, and political campaigns, and all of the efforts by which protesters and reformers justify their views. The authors focus attention on ...
""Deeds Done in Words" is an impressive piece of work. It is the first attempt to identify and assess the principal "genres" of rhetoric, and to interpret the panoply of those genres in terms of the needs of, and the needs for, ritual in American politics."--Jeffrey Tulis, author of "The Rhetorical Presidency " ""Deeds Done in Words" is a ...
A biographical dictionary, the second of two volumes, featuring 31 key female orators in the US. Each entry includes biographical information and analyses the subject's rhetoric. This volume includes Frances Perkins, Rachel Carson, Dorothy Day, Helen Keller, Eleanor Roosevelt and Phyllis Schlafly.
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