BOOKS by Philip Ward Burton

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1	Which Ad Pulled Best? more books like this by Scott C Purvis, Philip Ward Burton, Purvis Scott add to wishlist "Which Ad Pulled Best?, 9e" is a brief workbook that serves as a supplement for the Principles of Marketing and Advertising courses. It provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. The book consists of 80 recent ads, divided into 40 pairs. Students apply ... see all copies from $9.43! new only from $36.20! \| SVS
2	Advertising Copywriting more books like this by Philip Ward Burotn, Philip Ward Burton add to wishlist This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting" provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy. see all copies from $4.10!
3	Advertising copywriting more books like this by Philip Ward Burton add to wishlist Copywriting. It's tough! It's fun! It's a never-ending challenge! And it sells! The all-new sixth edition of "Advertising Copywriting" is a comprehensive treatment of copywriting as a career and a skill. Its 22 chapters cover copywriting from A to Z ... from headlines to body copy... from consumer ads to industrial ads... from direct mail to ... see all copies from $1.99! new only from $17.75! \| first editions \| SVS
4	Which Ad Pulled Best more books like this by Philip W Burton add to wishlist This volume challenges readers to compare fifty completely new pairs of best print advertisements. As they determine which 'pulled best', readers will learn the basics of effective print advertising. see all copies from $1.99! new only from $20.56!
5	Advertising fundamentals more books like this by Philip Ward Burton, William Ryan add to wishlist see all copies from $1.99! first editions
6	Principles of advertising. more books like this by Philip Ward Burton add to wishlist see all copies from $2.96! first editions \| SVS
7	Cases in advertising more books like this by Philip Ward Burton, Richard Sandhusen add to wishlist see all copies from $7.00!
8	Retail advertising for the small store. more books like this by Philip Ward Burton add to wishlist see all copies from $12.50! first editions
9	Instructor's Manual to Accompany Advertising Copywriting, Seventh Edition by Philip Ward Burton add to wishlist see all copies from $9.99!

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