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Advertising: Principles and Practice
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by
William Wells
For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable advertising may not sell products or build market share-it may not be effective advertising. In these days of accountability, clients are asking that ...
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Contracts: Cases and Comment
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by
John P Dawson, William Burnett Harvey, Stanley D Henderson
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Dangerous Waters: Modern Piracy and Terror on the High Seas
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John S Burnett
Dangerous Waters" charts the resurgence of piracy in recent years and reveals why it poses such a threat to safety and security. A dauntless investigation into a chilling phenomenon, this is an epic, breathtaking modern tale of the sea. Illustrations.
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Dangerous Waters
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by
John S Burnett
While sailing alone one night, Burnett was attacked by pirates--and lived to tell the tale. Including new, up-to-date information for the paperback edition, "Dangerous Waters" is both a dauntless investigation and an epic, breathtaking modern tale of the sea.
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Fungal Populations and Species
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by
John Burnett
Recognizing and discriminating between fungal populations and the genetical processes that accompany them, including speciation is now a rapidly developing field that is heavily dependent upon the use of molecular markers. There was no basic text on this subject, John Burnett has provided such an account. The text describes the methodologies ...
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Lady of Quality
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by
Frances Hodgson Burnett
A LADY OF QUALITY Being a most curious, hitherto unknown history, as related by Mr. Isaac Bickerstaff but not presented to the World of Fashion through the pages of The Tatler and now for the first time written down BY FRANCES HODGSON BURNETT New York CHARLES SCRIBNERS SONS 1896 Copyright, 1896, by Charles Scribners Sons TROW DIRECTORY PttlNTINQ ...
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Uncivilized Beasts and Shameless Hellions: Travels with an NPR Correspondent
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by
John F Burnett
In this candid, intimate account, an award-winning 20-year veteran NPR correspondent takes readers behind the scenes of the major events of the time, showing what it's really like gathering the news on the front lines.
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Where Soldiers Fear to Tread: A Relief Worker's Tale of Survival
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by
John S Burnett
A UN relief worker reveals the terrifying reality of his mission and the politics of global aid. His grim days in Iraq and the nightmare behind the lines in Somalia reveal the little-known story of those serving with humanitarian organizations around the world.
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A social history of housing, 1815-1985
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John Burnett
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Introduction to Marketing Communications
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by
Sandra Moriarty, John Burnett
For introductory courses in marketing communications, advertising and promotions. This book focuses on the wide range of areas included in marketing communication and the tools and techniques needed to create an integrated approach. The goal is to present the wide range of communication messages and the sources that produce them and then show how ...
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Making Your Garden Grow: A Guide to Garden Soils and Fertilisers
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Jolyon Burnett, John J Patrick (Editor)
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Destiny Obscure: Autobiographies of Childhood, Education and Family from 1820s to 1920s
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by
John Burnett
In this companion volume to "Useful Toil", John Burnett has drawn extensively on over 800 previously unpublished manuscripts. The result is a record of childhood that reveals in intimate detail the trials and hard-won triumphs of 19-century working-class life. Besides offering rare insights into the developing child's world of dreams, hopes and ...
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Liquid Pleasures: A Social History of Drinks in Modern Britain
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by
John Burnett, Burnett Proffes, Proffes Burnett
Drinking has always meant much more than satisfying the thirst. Drinking can be a necessity, a comfort, an indulgence or a social activity. Liquid Pleasures is an engrossing study of the social history of drinks in Britain from the late seventeenth century to the present. From the first cup of tea at breakfast to mid-morning coffee, to an ...
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Contracts: Cases and Comment (University Casebook Series)
by
William Burnett Harvey John P. Dawson, Stanley D. Henderson
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Introducing Marketing
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by
John Burnett
"Integrated Marketing" boxes illustrate how companies apply principles.
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Where Soldiers Fear to Tread, at Work in the Fields of Anarchy
by
John Burnett
"If you've ever sent 20 bucks off to a relief organization, you owe it to yourself to read this book." Michael Maren The Road to Hell: The Ravaging Effects of Foreign Aid and International Charity. "There is going to be shooting here and it is a toss-up who is going to get the boy's first round. The soldier, about ten-years-old, is jamming the ...
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Promotion Management
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by
John J. Burnett
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Plenty and want : a social history of food in England from 1815 to the present day
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by
John Burnett
What did Queen Victoria have for dinner? And how did this compare with the meals of the poor in the nineteenth century? Plenty and Want , now widely recognized as the classic account of English food habits since the Industrial Revolution, answers these and many other such fascinating questions. John Burnett describes and analyses the food eaten by ...
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Behind the scenes at the British Museum
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by
Andrew Burnett, John Reeve
Beginning with a brief look at the history of the British Museum, its collections and resources, the core of this book is a series of chapters describing what goes on behind the scenes in the main areas of museum activity, from temporary exhibitions and permanent galleries, to less visible activities such as scientific research and archaeological ...
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Nonprofit Marketing Best Practices
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by
John J Burnett
From a leader in nonprofit marketing, this is a hands on guide to the best practices in doing marketing for your organization. In today's challenging economic climate, every nonprofit organization needs an organization wide commitment to a comprehensive marketing strategy that increases awareness and support. "Nonprofit Marketing Best Practices" ...
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The Middle Works of John Dewey, 1899-1924, Volume 1: 1899-1901; Journal Articles, Book Reviews, and Miscellany Published in the 1899-1901 Period, and THE SCHOOL AND SOCIETY, and THE EDUCATIONAL SITUATION
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by
John Dewey, Jo Ann Boydston (Editor), Joe R Burnett (Introduction by)
Includes the complete text of "The School and Society "and "The Educational Situation."
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Contracts
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by
Dawson
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Destiny Obscure: Autobiographies Childhood Educ Family from 1820's 1920's
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by
John Burnett (Editor)
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Franklin D. Roosevelt: The New Deal and War
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by
Michael Heale, John J Burnett
This study assesses the personality, political and economic policies in war and peace, of America's longest serving president and one of the most important political figures of the 20th century, Franklin D. Roosevelt. Also providing an overview of the America over which Roosevelt presided, the book offers a survey of both domestic and foreign ...
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Core Concepts of Marketing
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by
John J. Burnett
Core Concepts of Marketing is a brief, paperback introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products. It emphasizes how the various marketing areas work together to create a cohesive strategy.
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