BOOKS by Douglas T Brownlie

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Rethinking Marketing: Towards Critical Marketing Accountings more books like this

by Douglas T Brownlie (Editor), Professor Robin Wensley (Editor), Richard Whittington (Editor)

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'This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those ...

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