Focusing on those skills necessary to any public relations practice, this text covers such topics as the role and responsibilities of practitioners, theories of persuasion and the different writing styles for both print and electronic media.
The first introductory-level volume to treat the subject in depth, this text provides a theoretical framework for reader application, defines the knowledge necessary for public relations research, elaborates upon informal and formal research methods, and describes the techniques involved and provides models for subsequent use.
This text for communications specialists approaches the subject of communication programmes and crisis response holistically. It establishes the links between an organization's public relations concept and the communication methods it should employ, both for short-term needs and crisis response.
Using systems theory, this book approaches public relations as an organizational subsystem. Brody defines a functional network for the practice of public relations consistent with contemporary management theory.
Communicating for Survival is a complete sourcebook to managing the necessary organizational changes in order to adapt to the new demographics and resulting labor crisis of the next decade. Designed for both practitioners and students, this practical text offers in-depth analyses of such problems as attracting and retaining employees, achieving ...
This volume provides a comprehensive look at the future of new media into the 21th century. Demographic, sociographic, technological, and media trends examined in the book suggest that tomorrow's media world will be far different that the media of today. This volume provides key insights into how the changes in the communications disciplines will ...
Many professionals today, in a wide variety of fields, find themselves in need of the knowledge and skills that will permit them to build and maintain a successful practice. The current economic climate, changes in the rules of competitive advertising and client relations, and an overabundance of professionals have led to the need for improved ...
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