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BOOKS by Adam M Brandenburger

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1

Co-Opetition

Co-Opetition more books like this

by Adam M Brandenburger, Barry J Nalebuff

In the tradition of Reengineering the Corporation, Brandenburger and Nalebuff offer a revolutionary approach to business based on game theory--an economic analysis tool whose developers won a 1994 Nobel Prize. They show managers how they can profit by changing the way they think about customers, competition, and the market.

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2

Coopetition

Coopetition more books like this

by Barry Nalebuff, Adam M Brandenburger

Though often compared to games like Chess and Poker, business is different. In order to win at Chess or Poker, someone else has to lose. In business, however, your success does not require others to fall and you don't have to play by the rules. Coopetition reveals a step-by-step strategy showing listeners how they can engage in healthy coopetition ...

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