BOOKS by Timothy A Borchers

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Persuasion in the Media Age more books like this

by Timothy A Borchers

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This book offers a contemporary approach to persuasion that emphasizes the influence that media has had on persuasive practices. While drawing heavily from rhetorical theories as a foundation for the book, essential social science behavioural theories are used liberally to complement the discussion.

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Rhetorical Theory: An Introduction (with Infotrac) more books like this

by Timothy A Borchers

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RHETORICAL THEORY: AN INTRODUCTION (WITH INFOTRAC) blends coverage of classic and contemporary approaches to this intriguing subject! Using this textbook, you'll explore theories and examine your own use of rhetoric as you encounter the leadeing rhetorical theorist from the past to the present.

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