Broad in scope and rich in detail, "This Business of Television" has been the essential sourcebook for producers, writers, broadcasters, network executives, and other television professionals since the first edition was published in 1991. And as the television business continues to evolve, "This Business of Television" evolves along with it. This ...
Long awaited and extensively revised, this definitive resource offers complete reference information on television, cable TV, and video, from programming and distribution to industry changes, audience measurement, advertising data, and world markets. The disk is compatible for both Mac and Windows.
Written by a senior marketing and media executive, "Branded for Life" makes sense of a world where Wal-Mart is richer than 85% of the nations on earth; where well-informed, obese consumers continue to drink Coke and eat at McDonalds; where rabbis discuss market segmentation strategies to counteract declining market share; and where naming rights ...
Creative people are different from everybody else. Their working styles are defined by sprints, not marathons; boundless curiosity; and a desire and capacity to learn, discuss, and delve deeply into new domains and ideas. These are characteristics that any business or organization cherishes, and yet there's often a disconnect between the people ...
Discusses the wide variety of jobs available in television, behind the scenes and in front of the camera, and the preparation necessary for such careers.
This volume contains papers by a group of leading experts on Aristotle and the later Aristotelian tradition of Neoplatonism. The discussion ranges from Aristotle's treatment of Parmenides, the most important pre-Socratic Greek philosopher, to Neoplatonic and medieval use of Aristotle, for which Aristotle himself set guidelines in his discussions ...
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