Betty Crocker

With more than 63 million cookbooks sold since 1950, Betty Crocker is the name readers trust for reliable, tasty, easy-to-prepare recipes and great ideas. For over 75 years, Betty Crocker has provided advice to millions of Americans through cookbooks, magazines, radio, and television. With cooking literacy at an all-time low and Betty Crocker's high brand recognition (100% consumer awareness), this book is the perfect partnership to capture the targeted young audience of inexperienced cooks who...See more