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Discovering the Soul of Service
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Leonard L Berry
Focusing on 14 companies that stand out from the pack - including the Chick-Fil-A, Charles Schwab Corporation, Dial-A-Mattress, Enterprise Rent-A-Car, and Midwest Express Airlines - Leonard Berry identifies nine drivers of sustainable success for any service organization.
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Management Lessons from Mayo Clinic: Inside One of the World's Most Admired Service Organizations
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by
Leonard L Berry, Kent D Seltman
This is the first inside look at one of the world's most admired organizations, and the management practices that have made it great. With annual earnings exceeding $6 billion, the Mayo Clinic isn't just one of the world's most successful health care facilities, but one of its most successful businesses. In "Management Lessons from Mayo Clinic", ...
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On Great Service: A Framework for Action
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Leonard L Berry
As a result of observing the strategies of companies such as Hard Rock Cafe, the author has constructed a framework for improving service. The book shows how to create a comprehensive service strategy based on the four principles of good service: reliability, surprise, recovery and fairness.
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Marketing Services: Competing Through Quality
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Leonard L Berry, A Parasuraman
The authors develop a framework for understanding the interrelationship between quality and marketing in services.
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The Direct Option
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Richard C Bartlett, Leonard L Berry (Designer), Robert A Peterson (Designer)
Party plans, individual calls, customer lists - this hands-on guide to a career in direct selling introduces readers to one of the fastest-growing sectors of the American economy. Companies such as Avon, Mary Kay, Shaklee, Amway, and Discovery Toys offer careers - part- or full-time - to millions of Americans, nine out of ten of whom are women. ...
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Management Accounting Demystified
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by
Leonard Eugene Berry
Learn the essentials of management accounting in a flash! This hands-on self-teaching guide covers the fundamentals of management accounting, including cost accounting, how to develop and use information for costing products and services, decision making, operational budgeting, performance evaluation, and other important subjects and provides an ...
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Marketing Financial Services: A Strategic Vision
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James H Donnelly, Leonard L Berry, Thomas W Wthomas Wi Thompson (Photographer)
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Como Descubrir el Alma del Servicio: Los Nueve Motores del Exito Empresario Sostenido
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by
Leonard L Berry, Adriana Oklander (Translator)
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Prison.
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by
Leonard J. Berry
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Service Quality: A Profit Strategy for Financial Institutions
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Leonard L Berry, Carter Brown, David Bennett
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Bankers Who Sell: Improving Selling Effectiveness in Banking
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by
Leonard L Berry, Charles M Futrell, Michael R Bowers
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Marketing Services: Competing Through Quality
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by
A Pasuraman, Leonard L Berry
Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to "Delivering Quality Service." Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services and offer dozens of practical insights into ways ...
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Marketing for the bank executive
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Leonard L. Berry, L. A. Capaldini
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Marketing and the social environment: a readings text
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by
Leonard L. Berry (Compiled by), James S. Hensel
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Marketing for bankers
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Leonard L. Berry, James H. Donnelly, American Institute of Banking
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Art for Children
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Leonard J Berry
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Nation-building in Tanzania: problems and issues
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by
Anthony H. Rweyémamu (Compiled by), Leonard Berry
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