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Signs for Sale. an Outline of Semiotic a
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by
Ron Beasley, Marcel Danesi, Paul Perron
This text is a user-friendly introduction to the semiotic study of advertising. It is intended for advertisers and marketers interested in the use of semiotics as a tool in their field. It can also be used as a basic textbook in semiotic analysis and in media courses. But even the general reader can find much to ponder here, as the authors ...
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