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Introduction to Mass Communication: Media Literacy and Culture
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Stanley J Baran
This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and ...
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Mass Communication Theory: Foundations, Ferment, and Future
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Stanley J Baran
An introduction to both the social/behavioral and cultural/critical bodies of mass communication theory. Baran (radio/television, San Jose State U.) and Davis (communication, Pennsylvania State U.) discuss such topics as mass society theory, behaviorism, Lippman's theory of public opinion formation
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Craft of Public Administration
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George E Berkley
This concise text, for an undergraduate Public Administration course, seeks to introduce and interest students in the dynamics of the public sector with a down-to-earth style and a focus to the scope of material and literature explored.
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Introduction to Mass Communication: Media Literacy and Culture with Powerweb
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Stanley J Baran
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, ...
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Introduction Mass Comunication
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Stanley J Baran
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, ...
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Introduction to Mass Communication: Media Literacy and Culture, with Free Media World CD-ROM and Powerweb
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by
Stanley Baran
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, ...
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The Known World of Broadcast News
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by
Roger Wallis, Stanley J Baran
Radio and television news are expanding everywhere, often at the expense of print media. Developments in global communications, in theory at least, have made the world smaller. An event anywhere can theoretically be reported anywhere else on radio within minutes; on television within hours. But theory and practice are often far apart. Broadcast ...
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Introduction to Telecommunications: Converging Technologies
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Kimberly K Massey, Stanley J Baran
This introduction to telecommunications recognizes that convergence (largely aided by digitalization and the Internet) will soon define all aspects of telecommunications. This text presents the impact convergence has had on the media industries of the past and will have on the future of media industries. The text also allows students to examine ...
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Media Literacy Worksheets to Accompany Introduction to Mass Comm
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by
Stanley J Baran
The worksheets provide exercises and activities for developing media literacy skills.
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Self, Symbols & Society: An Introduction to Mass Communication
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Stanley J Baran
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Introduction to Mass Communication, Updated Media Enhanced Edition with Powerweb
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Stanley Baran
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The Viewer's Television Book: A Personal Guide to Understanding Television and Its Influence
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Stanley J. Baran
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Television Criticism: Reading, Writing and Analysis
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Kimberley B Massey, Stanley J Baran
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