'At last - a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results' - Anne Holland, President, MarketingSherpa. 'Despite ...
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Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets
