"Professional Selling: A Trust-Based Approach, 4e" is written specifically for you the student. It strives to provide comprehensive coverage of sales tools and tactics in a way that you will find interesting, readable, and enjoyable. The text is arranged into ten modules, which blend research results with up-to-date professional selling practice ...
Revised throughout, this classic text blends the most current sales management research with real-life 'best practices' of leading sales organizations. The authors teach sales management, and interact with sales management professionals on a regular basis. Their text focuses on the importance of employing different sales strategies for different ...
PROFESSIONAL SELLING provides comprehensive coverage of contemporary professional selling by integrating recent sales research with leading personal selling practices. Professional Sellingas chapters can be mixed and matched with sales management chapters from Ingramas SALES MANAGEMENT, SIXTH EDITION to create an outstanding customized sales ...
Drawing on their industry and academic experience, this author team blends research findings with illustrated best practices in professional selling to produce a text to facilitate student learning and skill building.
The Professional Selling Workbook contains sales exercises compiled from both academic and industry trainers, as well as additional exercises specifically developed for this workbook. Can be used as a stand-alone text for personal selling or as a supplement text for sales management. Features: * The book focuses on the numerous processes and ...
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